About Jumeirah

Just as every guest is different, so are our hotels and resorts. This is why Jumeirah's brand promise of Stay Different™ is so relevant and critical to how we honour the unique personalities of our properties while consistently delivering a memorable Jumeirah experience that is competitively superior and commercially successful.

Jumeirah delivers lasting, special memories through experiences, environments and superior service that are encapsulated in the single phrase "Stay Different™". It also represents the brand promise we make to our guests. We deliver our Stay Different™ promise through the following three areas of focus:

Jumeirah's brand promise of Stay Different™ delivers "imaginative and exhilarating" experiences, and we carefully design and choreograph opportunities for inspiring moments and special memories for our guests and all who experience our brand.

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